TOCOTOCO originated from Taiwan's "Kungfu Tea" steeped in small pots, which was further developed by countless craftsmen through their dedicated research and inheritance, and eventually evolved into a broad-minded drinking and living philosophy that incorporates Buddhist Zen contemplation, modern lifestyle, and Japanese tea ceremony, vastly different from its original source.
Tracing back to TOCOTOCO's history, during the Japanese colonial period, Taiwan imported tea trees and tea-making techniques from Assam, India, and developed the black tea industry on a large scale. After World War II, the industry further introduced Chinese pan-fired green tea and Japanese steamed green tea techniques for export, making them popular in countries such as Vietnam, Singapore, and other East Asian nations.
TOCOTOCO boasts a multi-faceted technical heritage rooted in Taiwan, Vietnam, and India, embodying the unique charm of East-West integration. It is committed to providing every consumer with Taiwan's trendy beverages, making deliciousness tangible.
Brand Introduction:
TOCOTOCO, embodying both Chinese and Western characteristics in its diversity and inclusiveness, transcends the boundaries of tea itself. With its brand mission of "Presenting Tea, the Spirit of Three Lands," it is deeply rooted in Taiwan's traditional tea-offering culture, warming guests through tea-sharing activities, and dedicating itself to the dissemination and promotion of tea culture globally. TOCOTOCO focuses on the art of tea-making, where each cup of tea undergoes intricate processes including shading, steaming, roasting, freezing, reviving, cutting, sifting, and pressing, constantly striving for excellence and perfection.
Brand Story:
TOCOTOCO was conceived by its passionate Vietnamese founder, Thanh Tạ Đạt, with the brand name inspired by the literal imagery of "chewing pearls," aiming to showcase the unique qualities of Taiwan's "Boba" tea. By blending traditional Vietnamese and Indian craftsmanship with a groundbreaking approach, it disseminates the culture of tea-sharing, integrating the essences of these three regions to present delicious tea beverages that harmoniously combine taste, culture, and creativity.